Who we are
At Yellowstep B2B Limited, we are committed to maintaining the trust and confidence of all visitors to our website. This means that the information you share with us will not be sold, traded or rented to another company for marketing purposes, and will be stored in a responsible way using trusted providers. In this privacy policy we have outlined the information that we do collect, the systems within which this information is stored, the circumstances when this information may be shared with a third-party, why we collect this information at all and how you can access it.
Types of data we collect
Like most websites, Yellowstep B2B Limited websites use cookies to collect information. Cookies are small data files which are placed on your computer or other devices (such as smart ‘phones or ‘tablets’) as you browse this website. They are used to ‘remember’ when your computer or device accesses our websites. We use HubSpot cookies to see how you use and experience our websites. They also help us to personalise your experience on our websites and help us to provide relevant marketing information, so long as you have given consent to receive it from us.
We also use cookies to provide anonymised information about how visitors interact with our website so that we can improve our website over time using anonymous visitor recordings, interaction heatmaps and feedback forms.
You can expect to see the following cookies used on our website:
- HubSpot: Marketing automation and CRM system
- Google Analytics: website analytics services to track and report on website usage
- Facebook Pixel: Advertising tool used to help track and improve Facebook advertising campaigns
- LinkedIn Insight tag: Advertising tool used to help track and improve Linkedin advertising campaigns
- Twitter Pixel: Advertising tool used to help track and improve Linkedin advertising campaigns
- HotJar: anonymised visitor recordings and web page interaction heatmaps
If you wish to decline the use of cookies while continuing to use our website, we recommend managing this via your browser. Read this article to learn how to accept or decline cookies within your browser settings.
Email marketing
Yellowstep B2B Limited has long subscribed to the inbound marketing methodology. This means that we never have and never will buy marketing databases, nor will we spam people with unsolicited emails.
We prefer to communicate to people who want to communicate with us. As such, we only send email marketing communications to you if you have consented to receive them. When we collect information from you, it will be stored within a marketing database such as HubSpot or MailerLite. We use these systems we monitor engagement with our content such as email open rates and clicks on links. This helps us to improve our communications to ensure it remains relevant for our subscribers.
You can manage your email preferences, including unsubscribing or subscribing to new categories, through the preference centre links which are included on every marketing email that we send to you.
Accessing your personal information
You are entitled to view, amend, or delete the personal information that we hold. Email your request to gdpr@yellowstep.co.uk.
We will provide the information free of charge and within one month, except in the event that the request is unfounded, excessive or repetitive, in which case we reserve the right to charge a proportionate administration fee or refuse the request.
Please note that requesting deletion, unlike unsubscribing from specific emails, is total and irreversible. This means that we will also lose record of you having ever been on our systems, including any previous instructions you have given us opting out of specific emails types. If you re-join our systems, by voluntarily providing your personal information, you will appear to us as a completely new data subject. This does not affect your other rights in any way.
If any of the information we hold on you is inaccurate or incomplete, you make ask us to correct or complete it at any time.
Changes to our privacy policy
Yellowstep B2B Limited may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 08/05/2018.