GSD - WEBSITE DESIGN FOR TECHNOLOGY PARTNER
As part of Coats Global Services, GSD provide technology solutions that deliver cost, speed & productivity improvements to fashion brands, retailers and vendor partners. GSD urgently needed a new website to improve their brand presentation, support content marketing efforts and provide a platform for lead generation.
Working to a tight timeframe, we worked closely with the GSD team to develop the information architecture and wireframes. To fulfil the requirements for content marketing support and lead generation, page templates featured clear calls-to-action, signposts to content and data capture forms.
With no brand guidelines to direct design, we developed a digital style guide based on the existing GSD brand identity and colour palette. This informed a clean interface design with rapid iterations and development to meet the project deadline.
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