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Claxton Engineering


4 practical ways to personalise your marketing
Personalisation is not as simple as saying ‘you’ in your content anymore. B2C brands like Netflix have changed the game completely, and it’s more important than ever that B2B companies catch up and start paying attention. ... Read blog post
How to write enticing email subject lines (that readers can’t ignore)
I’m pretty ashamed to admit this, but I currently have 5,231 unread emails in my inbox. The inbox-zeroers among you may be disgusted with me right now. And I understand. But let me explain. ... Read blog post
9 B2B Marketing Presentations you must see on SlideShare
It’s easy to see why so many B2B marketers are going to LinkedIn SlideShares for inspiration. With the majority of us now visual learners, the SlideShare medium allows creators to explain ideas and tell stories in a way that is sharp, engaging, and features bold ... Read blog post

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